About

Hi,

I create original designs inspired by the culture around me, the places I’ve been, the emotions I’ve felt, and the little moments that stay with me.

From everyday observations to unexpected ideas, each piece is designed to make you feel something, relate to it, or simply look twice.

I don’t follow any one aesthetic. Every collection has its own story, personality, and mood.

Some designs come directly from the lyrics of my songs, while others come from my observations, experiences, and the world around me. I try to turn those thoughts into raw, emotional, and relatable designs.

Most of my designs currently live on black and white T-shirts, keeping the focus on the artwork, the idea, and the feeling behind each piece.

Everything you see here is exclusively designed for my store, and for now, I’m designing it all myself.

Thanks for being here.

Jayesh Nainani